Finteza analytical platform introduces eCommerce section

Finteza web analytics system features a new eCommerce section allowing users to control multiple aspects of the sales system for eСommerce projects.

"E-Commerce reports in Finteza allow you to understand your audience: where it came from and how it behaves in your website in terms of goods and/or brand attraction", says Vladimir Bykov, Finteza developer. "This helps you improve the quality of your service leading to higher conversion rates".

Now Finteza allows users to study the potential popularity of goods, define the actual sales volume, assess the missed profit and evaluate the customer loyalty. It is possible to build reports based on 8 types of events and 30 additional parameters by individual products or shopping carts.

Finteza reports will show which products visitors actually buy and which ones they only view. Examining the behavior of customers in the cart reveals, at which stage a company loses visitors and even which items are usually removed from the cart before a purchase is completed.

E-Commerce section allows building reports by product groups, individual brands or entire product categories, calculate the average cost of goods and the average purchase amount, monitor the efficiency of promotions and discounts. If a company has several branches, it is possible to view separate analytics for each one of them considering all financial aspects: taxes, payment methods, currencies utilized by customers during payment procedures, etc.

This is the first iteration of the new section. Further expansions and improvements will follow. Find out more about the e-Commerce section features here.

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